Data Management Part I: What Are Data Management Platforms?
If you’re working in digital advertising today and not losing sleep over your data strategy (or lack thereof), climb out from under your rock and join the rest of us trying to figure out how to...
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Data Management Part II: Centralize and Synchronize Your User Data
A critical component of any DMP is the ability to centralize your audience data from multiple systems into a single interface. They do this through a NoSQL database management system that imports your...
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Data Management Part III: Syncing Online Data to a Data Management Platform
To get the full value out of a relationship with a data management platform, you want to provide the platform with as much data as possible. That said, the low hanging fruit in any organization will...
View ArticleData Management Part IV: Syncing Offline Data To Your DMP
Before the internet and digital advertising, direct mail solicitation was perhaps the most technologically advanced form of marketing out there. Even today, as much as interactive marketers like to...
View ArticleLookalike Modeling Your Ad Ops Team Can Build With a DMP
Digital Publishers and Advertisers that have access to a Data Management Platform (DMP) can bootstrap their own data modeling, or lookalike model capabilities with some simple index-based approaches....
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